Toyota recaptured the title of world's largest automaker from
Volkswagen in the third quarter of 2015, suggesting that the Japanese
automaker may retain the title for the full year.
German automaker Volkswagen had seized the top spot through the
first six months of the year, edging closer to its long-running goal
of becoming the globe's biggest vehicle manufacturer for a full
calendar year.
But the goal may prove elusive - especially considering that
Volkswagen's emissions scandal was revealed with less than two weeks
to go in the third quarter, leaving little time to gauge the full
impact at dealerships.
Toyota still dethroned Volkswagen, selling 7.498 million vehicles
during the first nine months of the year, a 1.5% decline from the
same period in 2014.
Volkswagen sold 7.431 million vehicles during the first nine
months of the year, also representing a 1.5% decline.
Now, the fourth quarter reflects a crucial test for Volkswagen,
which is facing numerous investigations and a hail of criticism over
its installation of manipulative software on 11 million vehicles to
cheat emissions tests.
The company has stopped selling the diesel cars involved in the
scandal until it can deliver a fix, leaving dealers with a gaping
hole in their lineup. That will ding sales, although Volkswagen is
expected to discount vehicles to juice sales.
Several years ago, Volkswagen's former CEO, Martin Winterkorn, had
charted a goal of becoming the world's largest automaker by 2018.
After the first sixth months of the year, Volkswagen had achieved
that goal, outselling Toyota by 5.04 million to 5.02 million.
Meanwhile, General Motors, once the perennial No. 1, is now firmly
entrenched in the No. 3. slot. The Detroit-based automaker sold 7.151
million vehicles during the first nine months of the year, down 1.3%.
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